About Pragma
We are the leading experts in commercial space planning for retail, dining, and leisure
We turn data driven insights into successful commercial strategies for airports, retail, and mixed-use assets.
Our insights and strategies help investors, asset managers, and occupiers to enhance customer experience and commercial performance.
We combine global experience with local understanding, with knowledge gained from working on projects in over 50 countries around the world.
What we do
Consumer insights
We deliver powerful consumer analysis across a range of global markets.
Blending insights from socio-demographics, catchment analysis, geolocation data, customer segmentation, and primary research, we shape commercial strategies around a deep understanding of consumer motivations, mindsets, and needs.
Market trends & opportunity
We develop expert insight into the implications of key trends.
With experience across multiple sectors and geographies, we track global development benchmarks and commercial metrics for diverse asset types to identify market opportunity.
Occupier performance modelling
We analyse occupier performance to inform future trading potential.
Our understanding of occupier business models, performance drivers, risk and opportunity, enables us to develop a detailed understanding of trading potential and space demands.
Our Outputs
Our output helps our clients to deliver stronger asset performance
Strategic Positioning
Develop a clear vision for new or converted assets, ensuring the right strategy is in place to create high-performing propositions that respond and adapt to change.
Commercial Space Planning
Determine the optimal quantity and composition of commercial space across different formats and categories, the suitability of commercial offers, and the commercial potential of design plans.
Target Mix & Brands
Identify the optimum tenant, concession, or brand mix of an asset, so valuable and sustainable occupiers are attracted that generate greater revenue and engagement from consumers.
Revenue Potential
Develop high-performing business models, which fulfil trading potential, maximise market opportunity, and deliver sustainable performance for investors, operators, asset managers, and customers.
Our People
Our Leadership Team has a range of skills and experience from consulting and operational backgrounds in aviation, commercial property and architecture.
Our vision is to create sustainable communities around the world, for today and tomorrow. Our mission is to provide the world’s best integrated data and design solutions.
The Value of our Work
Other consultants tend to hand over the report and disappear, but Pragma were always on hand to answer questions and provide updates. We felt they always had our best interests at heart.
