The Power of Data — Transforming Real Estate Performance

Data is transforming the real estate sector. It is sparking innovation and impacting the way we value assets, understand people, develop strategies, assess feasibility of commercial models, design buildings and spaces, track performance, and adapt for future use. It is optimising decision making and actions across the entire lifecycle.

A data-driven approach can pay dividends. According to PwC, data driven organisations, can outperform competitors by 6% in profitability and 5% in productivity and a recent study by Forrester found that data driven businesses are 162% more likely to significantly surpass revenue goals than their counterparts.

At Pragma we believe organisations that recognise and embrace the power of data will not only improve the quality and speed of their operations but stand to gain significant competitive advantage in the market.

In this paper we explore how data is changing the real estate game, in respect to asset strategy, consumer insight, and decision-making across the lifecycle. We also discuss the myths and realities of AI, as a powerful agent of change in the sector. We conclude with a look at how the development of a clear and focused data strategy is key to making progress and unlocking the true potential of your built assets.