James Miller joins Pragma Consulting

We’re delighted to announce the appointment of James Miller as Product Director.

In his new role James will focus on Pragma’s products and proposition, data and analytics capabilities, and client delivery. With 25 years of commercial and leadership experience, he holds specialist expertise across data and technology strategy, customer analytics, AI, location planning, target marketing, consumer research and the monetisation of new products.

James joins from data consultancy Carruthers & Jackson, having previously worked as a freelance chief data officer and held significant analytics and insight roles within the retail and real estate sectors, including with Dixons Retail and intu.

As Head of Data & Analytics at intu, James established the UK’s largest shopping centre owner’s data and insight capabilities, with a focus on consumer and tenant performance across its 17 high-profile destinations.

Alex Avery, CEO of Pragma, said: “The insight and expertise James brings to the Pragma team will be hugely beneficial to both the firm and our clients as we look to refine and improve our already market-leading proposition and tools to drive even better decision-making. Real estate and retail are sectors that he understands well, and while some corners of the market have been slower to adopt data-driven strategies, there is a huge opportunity for change and James’ capabilities will be key in helping our clients capitalise on the shifts.”

James Miller, added: “Pragma’s expertise and reputation n this space is unrivalled, and as such it is great to be joining a firm that has a fantastic opportunity to help shape the future of the real estate sector. I am hugely excited to return to a client-facing role, especially one where I can help to further improve Pragma’s already-impressive proposition and build on the team’s capabilities to unlock the economic, social and environmental benefits of places.”